Implied Sponsorship
Implied Sponsorship™ is a smarter way to align your brand with sports. By leveraging digital displays, Jumbotrons, and venue media across 850+ arenas, Sportrons creates the effect of sponsorship without the steep price tag—helping you reach millions of passionate fans, any sport, any venue, any time, anywhere.
The Implied Sponsorship
Implied Sponsorship™ lets your brand appear alongside major teams, venues, and events without paying traditional sponsorship prices.
Unmatched Sports Visibility
An Official Sponsorship Effect
Nationwide Fan Reach
Our Implied Sponsorship Process
1. Guaranteed Cost Savings
Cut traditional sports sponsorship costs by up to 80% while maximizing brand exposure and ROI.
2. Brand Association
Align your company with real teams, venues, and live sports events, creating the impact of official sponsorships at a fraction of the price.
3. Scalable Engagement
Access digital sports advertising across 850+ venues and 25,000+ events, reaching millions of engaged fans on your schedule.
The Implied Sponsorship at work
The Disney Campaign
The program ran venue media and fan activations at scale (commercials, LED displays, Metrotron, email, on-site giveaways). In total it reached 408,600+ attendees across 19 events and delivered 204,787,376 impressions at $0.93 CPM.
The McDonalds Campaign
Across 39 games, the McDonald’s campaign ran 78 commercials, 78 PA announcements, and 102 LED spots, reached 700,000+ attendees, and delivered 4,968,000 impressions at a $10.35 CPM.
The Best Buy Campaign
Across 25 games, Best Buy’s campaign ran 51 commercials, 51 PA announcements, and 280 LED spots, reaching 300,000+ attendees. In total it delivered 4,081,900 impressions at a $10.66 CPM.
Your Guide to Common Questions & Solutions
How does the Implied Sponsorship work?
Implied Sponsorship is the ability to associate a brand to a sports team, event or venue at a fraction of the cost of a regular sponsorship. Not all brands have the budget of Budweiser, AT&T or State Farm, but with Sportrons, you could apply one of the Implied Sponsorship approaches and compete in advertising and sponsorship of sports for a fraction of the budget.
How does the Implied Sponsorship save money compared to traditional sponsorships?
Instead of spending millions on official designations (like “Official Beer of the NFL”), brands can leverage media assets — digital displays, venue signage, mobile campaigns, event integrations — to gain exposure and fan recognition for a much lower price.
Who can benefit from the Implied Sponsorship?
Brands of all sizes — from emerging companies to established corporations. It’s especially effective for businesses that want to appear alongside big sponsors like Budweiser or State Farm but don’t have multimillion-dollar budgets.